Fox Sports West Will Televise Celebrity-Packed Tournament
That Will Award Journalism Scholarships and Benefit Junior Golf
in the Coachella Valley and the International Golf Museum
LA QUINTA, CA. – The City of La Quinta has been named the Title Sponsor of the seventh annual Jim Murray SilverRock Alumni Challenge, a unique 36-hole tournament that will be played on the luxurious Arnold Palmer Classic Course designed by Palmer Course Design Company at SilverRock Resort, Dec. 11-13. Arnold Palmer will serve as honorary chairman for the seventh consecutive year.
The Jim Murray SilverRock Alumni Challenge will feature celebrities playing in groups with alumni from major colleges and universities across the nation in a three-day event that will be produced for television by Fourteenth Colony Productions and aired by Fox Sport West. This will be the first time college alums have a chance to form golf teams to play against other college alumni teams in a setting on television.
Some of the celebrities who have played in the past Murray events include Arnold Palmer, Chris McCarron, Bobby Rahal, James Woods, Elgin Baylor, James Worthy, Dennis Miller, Robert Wahl, Rick Dees and Rick Reilly. Celebrities for the 2005 tournament will be named at a later date.
After six years in the Los Angeles area, the Jim Murray Memorial Foundation (JMMF) has moved to La Quinta and has partnered with the International Golf Museum (IGM), who will produce the event. The IGM was established for the purpose of developing and running a permanent facility in the Coachella Valley to pay homage to the game of golf. The IGM will also feature a Jim Murray Golf Writers’ Wing.
The JMMF provides seven $5,000 scholarships annually to journalism students at top colleges and universities. In addition, the winning Alumni team will have the honor of having a $5,000 donation made to a university of its choice.
“We are happy to be associated with the Jim Murray Memorial Foundation and the International Golf Museum,” said La Quinta Mayor Don Adolph. “Jim Murray was a legend and a Pulitzer Prize winner and it is an honor for our fine city to be the title sponsor of an event that does so much for journalism students as well as junior golfers in the Coachella Valley. We believe our SilverRock Resort course will provide a dramatic setting for the event. It is a challenging course, yet fair for players of all abilities.”


“La Quinta is the golf capital of the world,” said Linda McCoy-Murray, the wife of the late Jim Murray. “I can’t imagine a better home for our tournament than the SilverRock Resort course which was designed by Arnold Palmer, who was Jim’s close friend. We had six great years in the Los Angeles area and now we are looking forward to a long association with the city of La Quinta.”

“We are extremely gratified to be a partner in this venture,” said IGM President John Peņa. “This is a perfect fit for us – a charity tournament that provides scholarships for journalism students working with an organization that is putting together junior golf educational programs.”

The Jim Murray SilverRock Alumni Challenge will consist of 36 four-person teams representing colleges and universities from across America competing over 36 holes in a best-ball format using current handicaps. There will be a celebrity playing in each group and his/her score, with handicap, can be used to help the team. A perpetual trophy signifying the winning team will be awarded, as well as individual player trophies.

The entry fee for the Murray SilverRock Alumni Challenge is $1,500 per player or $6,000 per four-person team. If purchased before September 15, the reduced rate will be $1,000 per player or $4,000 per four-person team. For further information, please contact the Tournament Office at 760-564-5630 or by email at 

Besides playing 36 holes with a celebrity at the luxurious SilverRock Resort course in an event that will be the subject of a Fox Sports West special to be aired early in 2006, each player will receive a tournament rate at the world famous La Quinta Resort & Club, a ticket to the Murray Scholars Reception, admission to the “Great Ones”-Murray Scholars awards dinner, admission to the golf clinic, tee prizes and an amenity bag.
About the City of La Quinta
The City of La Quinta is a community nestled at the base of the majestic Santa Rosa Mountains, just 30 minutes from Palm Springs, in southern California's Coachella Valley. With its small-town friendliness, La Quinta is a peaceful and relaxing community. However, it is also a year-round, multi-recreational and destination resort community offering some of the best shopping and dining in the Valley. Known as the "Gem of the Desert," La Quinta enjoys low humidity combined with an abundance of sunshine year-round.

About SilverRock Resort
SilverRock Resort is a 525-acre development by the City of La Quinta’s Redevelopment Agency. SilverRock Resort’s master plan calls for two 18-hole championship golf courses, a permanent club house, a luxury hotel, a boutique hotel, a world-class spa, retail shopping and recreational opportunities for the community.

About the Jim Murray Memorial Foundation
The Jim Murray Memorial Foundation, a private California nonprofit 501(c) (3) Corporation, was established in 1999 by Linda McCoy-Murray to perpetuate her late husband’s memory, Pulitzer Prize-winning sports columnist Jim Murray, and his love and dedication to his extraordinary career in journalism.

The Foundation’s goal is to raise funds throughout the year to provide scholarships for print journalism students. Seven $5,000 scholarships are given annually, with one earmarked for Jim Murray’s alma mater Trinity College (Hartford, Conn.) and one for Columbia University, in honor of his 1990 Pulitzer Prize.


About the International Golf Museum Foundation
The International Golf Museum Foundation was established in 2000 as a private California nonprofit 501(c) (3) Corporation established to build and operate the International Golf Museum. The Museum will be a true tourist attraction featuring the most modern of technologies and a true interactive experience to educate about the game’s past, present and future, and to foster research into the sport. As part of the Foundation’s mission to promote and provide education about the sport, IGM currently supports a junior golf initiative to foster youth participation and training.

About Fourteenth Colony Productions
Fourteenth Colony Productions, LLC. is a diverse entertainment company and a leading independent producer of a wide range of radio and television programming for broadcast networks, cable networks, distributors and advertisers, as well as a leader of communications experiences from live events and meetings to integrated marketing programs for major corporations. Fourteenth Colony has created and produced many hours of entertainment programming — from radio and television shows to TV commercials and Infomercials to Sales Training Videos. Fourteenth Colony provides media buys on all nationwide cable networks as well as hundreds of TV stations throughout the country.
For more information about the IGM and its programs, call (888) 232-1372 or e-mail:


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