To create a fully endowed museum of international stature dedicated to the past, present and future of golf.
The museum should celebrate the game's history and traditions while embracing its changing future.
The museum should include permanent and rotating memorabilia displays of the game's great players and tournaments.
It should include the most modern of technologies for an interactive experience for visitors.
It should embrace educational opportunities through the use of seminar and conference facilities and be expandable to include teaching and educational opportunities for junior golfers.
It should have affiliations with the game's governing bodies, including the United States Golf Association and the PGA of America.
It should strive to become an asset to the Coachella Valley, both in attracting new and returning visitors to the desert as well as being an integral part of the desert's ever-burgeoning golf industry.